Smirnoff

OBJECTIVE & ACTIVITY

Make Smirnoff a part of student life and work with student unions and venues to ensure stock and POS are in place – making good times better!

40 SBAs across 20 cities
On-campus events
Social media activation
House parties
Gold takeovers
Localised Twitter pages

RESULTS

50 nightclub and bar partnerships
250% up-sell at venues during promotional activity
92% increase of product awareness on campus
Over 800,000 samples distributed

Look what we've done

Contact Student area