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Smirnoff

 

OBJECTIVE & ACTIVITY

Make Smirnoff a part of student life and work with student unions and venues to ensure stock and POS are in place – making good times better!

  • 40 SBAs across 20 cities
  • On-campus events
  • Social media activation
  • House parties
  • Gold takeovers
  • Localised Twitter pages

RESULTS

  • 50 nightclub and bar partnerships
  • 250% up-sell at venues during promotional activity
  • 92% increase of product awareness on campus
  • Over 800,000 samples distributed

Look what we've done

Student area

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