Objective & Activity

Sample the new Lucozade Zero and drive in-store purchasing via a national freshers tour - over 80 events!

What we did

Concept development, design and build of the ‘Go for Zero’ game
Fresher’s Fair tour
Management of store relationships and in-store promotions (NUS, Chartwells)
On-campus events


129,000 samples

58,000 game-plays

115 events