Objective & Activity

To compliment our LG freshers tour we created the most “Awesome” competition we’ve ever run – 5 Days of Awesome. Every time a student bought an LG Q6 they would go into a weekly draw where the winner would get £5000 cash, with one catch…they had to blow it all in 5 days!

What we did

We sent along a camera crew with each winner to capture their crazy 5 days to help produce digital content to promote the competition from week to week. We had winners travel Europe to see the Blue Lagoon and gigs, as well as the ultimate house party with bouncers, bar staff, and VIP transport. Each winner’s video provided us with promotional content and every time we release the winner’s video the completion grew and grew.

We use our own network and partnered with UniLad, The Student Room, and 20 Student Unions to help get the promotion in front of as many students as possible. Our launch video had over 2 million views 👀


Launch video with over 5 million views

8 winners of the ‘5 Days of Awesome’ competition

Promotional online content with over 2 million impressions