LUCOZADE

OBJECTIVE & ACTIVITY

Sample the new Lucozade Zero and drive in-store purchasing.

• Concept development, design and build of the ‘Go for Zero’ game
  Fresher’s Fair tour
• Management of store relationships and in-store promotions (NUS, Chartwells)
• On-campus events

RESULTS

• 129,000 samples
• 58,000 game-plays
• 85 Fresher’s Fair events
• 30 on-campus events

Look what we've done