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LUCOZADE

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OBJECTIVE & ACTIVITY

Sample the new Lucozade Zero and drive in-store purchasing.

  • Concept development, design and build of the ‘Go for Zero’ game
    Fresher’s Fair tour
  • Management of store relationships and in-store promotions (NUS, Chartwells)
  • On-campus events

RESULTS

  • 129,000 samples
  • 58,000 game-plays
  • 85 Fresher’s Fair events
  • 30 on-campus events

Look what we've done

Student area

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