Case Studies

SMIRNOFF


Objective
Make Smirnoff a part of student life and work with student unions and venues to ensure stock and POS are in place – making good times better!
Activity
  • 40 SBAs across 20 cities
  • On-campus events
  • Queue crashers
  • House parties
  • Gold takeovers
  • Localised Twitter pages
Results
  • 240 house party events executed
  • 50 nightclub and bar partnerships
  • 250% up-sell at venues during promotional activity
  • 92% increase of product awareness on campus
  • Over 800,000 samples distributed

VIRGIN MEDIA


Objective
To increase awareness of the student bundles via on-campus events and stunts, to use social media activity to spread the message online, with the view to sell packages to students via both channels.
Activity
  • From 15 SBAs in year one to 500 in 2017
  • Lead generation
  • Marketing
  • On-campus stunts
  • Direct sales
  • Social media promotion
  • Partnerships with clubs and societies
Results
  • Over 5000 sales
  • 80 club and society partnerships

PHILIPS


Objective
Introduce the Philips OneBlade to the student audience and encourage purchasing via discounts codes online.
Activity
  • 20 SBAs on campus
  • Partnerships with clubs and societies
  • Online promotions via social media
  • On-campus challenges: razor amnesty, crossbar challenge, mannequin challenge
  • Encourage user-generated content and product reviews
Results
  • 850 code redemptions
  • 600 samples
  • 224 examples of user generated content (product reviews)

The Foreign and Commonwealth Office


Objective
To raise awareness of the FCO Travel Aware campaign and the resources available, with the view to make students safer and better-informed when travelling abroad.
Activity
  • 30 Brand Ambassadors at 30 universities across England, Scotland and Wales
  • On-campus events
  • Articles published online
  • Articles published in print
  • Social media activity to publicise events and articles whilst also supporting the wider Travel Aware campaign
Results
  • 200 events across 30 campuses
  • 117 articles published

CIRCLE


Objective
To raise brand profile on campus, generate app downloads and increase usage and transactions.
Activity
  • From 20 SBAs in 2016 to 2,000 in 2018
  • Social Media and face to face activity
  • Over 3000 events
  • Society and University Partnerships
  • Our promotions meant Circle topped the iTunes finance app chart in 2017
  • The app was also placed above Netflix in the free app chart
  • Now Circle Pay’s number one UK marketing channel
  • Our marketing model has been rolled out across the rest of Europe
Results
  • Our promotions meant Circle topped the iTunes finance app chart in 2017
  • The app was also placed above Netflix in the free app chart
  • Now Circle Pay’s number one UK marketing channel
  • Our marketing model has been rolled out across the rest of Europe

LG


Objective
To increase exposure and sales of the new LG Q6 handset.
Activity
  • 20 Student Brand Ambassadors
  • Experiential on-campus activity
  • Microsite design and build
  • Digital (social media and Google display campaigns)
  • Student media partnerships: UniLad, Union Media, The Student Room, The UniPaper
Results
  • 20 on campus events
  • Launch video with over 5 million views
  • 8 winners of the ‘5 Days of Awesome’ competition
  • Promotional online content with over 2 million impressions

LUCOZADE


Objective
Sample the new Lucozade Zero and drive in-store purchasing.
Activity
  • Concept development, design and build of the ‘Go for Zero’ game
  • Fresher’s Fair tour
  • Management of store relationships and in-store promotions (NUS, Chartwells)
  • On-campus events
Results
  • 129,000 samples
  • 58,000 game-plays
  • 85 Fresher’s Fair events
  • 30 on-campus events

Campus took care of everything and were really proactive and flexible. I felt that they really understood the student market inside out and were able to put the brand into student culture really authentically.

Kizzy Brand Manager Europe Smirnoff

Campus deliver results within budget and on plan (to be factual, they have over-delivered on sales expectations for the past 5 years, within budget). Campus are without doubt one of the best and most successful partnerships we have had at Virgin Media, both face to face and online.

James Business Development Manager Virgin Media

Campus Industries is an exceptional student marketing agency. Their knowledge in student marketing, digital and events has significantly contributed to our success of the Q6 campaign. They are very positive, enthusiastic, accommodating and easy to work with. We’d love to work with CI again and highly recommend them!

Articha Marketing Executive LG Electronics

The experience and knowledge Campus have in the market is the best we have seen, and we know it well. This enables them to be extremely creative on our campaigns and they continue to evolve and be ahead of the market with ideas and solutions. Our brand is very important to us, Campus respect it and act like an extension of our team.

Ferial Head of Subscriptions Europe The Economist

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