We were signing up students to a £60 subscription and needed to create something students just couldn’t walk past.
Enter The Thinkers Tuck Shop. Our very own pop-up store, designed and built from scratch. Every student who subscribed received £60 in Economist credits to spend “in-store”. We stocked up the store with posters, t-shirts, stickers, bottles and a whole suite of merch we created specifically for the activation.
It was one of the most ambitious builds we’ve done, from the first sketches to the final screw going in. We couldn’t be happier with the final outcome and the subscriptions it achieved!
