SMIRNOFF

Objective & Activity

Make Smirnoff a part of student life and work with student unions and venues to ensure stock and POS are in place – making good times better!

What we did

40 SBAs across 20 cities
On-campus events
Social media activation
House parties
Gold takeovers
Localised Twitter pages

Results

50 nightclub and bar partnerships

250% up-sell at venues during promotional activity

Over 800,000 samples distributed

More case studies

LG INFLUENCERS

SMIRNOFF

Virgin Media

FIREBOX

LUCOZADE

PHILIPS ONEBLADE