Introduce the Philips OneBlade to the student audience and encourage purchasing via discounts codes online.
What we did
20 SBAs on campus
Partnerships with clubs and societies
Online promotions via social media
On-campus challenges: razor amnesty, crossbar challenge, mannequin challenge
Encourage user-generated content and product reviews
Results
850 code redemptions
600 samples
224 examples of user generated content (product reviews)
