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PHILIPS ONE BLADE

 

OBJECTIVE & ACTIVITY

Introduce the Philips OneBlade to the student audience and encourage purchasing via discounts codes online.

  • 20 SBAs on campus
  • Partnerships with clubs and societies
  • Online promotions via social media
  • On-campus challenges: razor amnesty, crossbar challenge, mannequin challenge
  • Encourage user-generated content and product reviews

RESULTS

  • 850 code redemptions
  • 600 samples
  • 224 examples of user generated content (product reviews)

Look what we've done

Student area

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