As the official beer of loads of the UK’s top festivals such as Glastonbury, Global Gathering and Leeds and Reading, Tuborg approached us to tap into the hoards of student festival goers and music lovers alike. We went through a rigorous recruitment process offering students ‘The Ultimate Student Job’ to act as brand ambassadors for Tuborg on their campus, the result: an elite team of music loving student experts who know everything there is to know about what’s going on at their uni.
We teamed up with student union bars and with the help of our student team created a series of unique Tuborg events, ranging from a ‘Liquid Soundclash’ interactive music quiz to Hip Hop Karaoke complete with Flavor Flav fancy dress.
So fans can get their Tuborg fix on the go we created a smartphone app which we filled to the brim with numerous ways to win pints off your mates. We also manage the Tuborg UK Facebook page, providing moderation, unique content and running competitions.