Working to tight briefs our students market stuff to other students using a combination of real world, face-to-face contact and online media.
Our on-campus team can sample, sign-up, poster, lecture, scream, loud hale, dress up as a beaver or whatever it takes.
We also work closely with campus retail operations to place product and POS.
The brand team were weaned on social media. We will come up with the right campaign using relevant media to ensure we reach the right target. (We also use old-skool things like email and blogging!)