Why use student brand ambassadors?
Students’ are a unique target audience, so grabbing their attention isn’t going to be as simple as your average marketing campaign. Students listen to students and above the line marketing isn’t as effective with students as it is elsewhere. We believe whole-heartedly in the power of peer-to-peer marketing, which is why we use student brand ambassadors. Students are the best placed to market products on their campus because they know it best.
We hand select dedicated teams who execute dozens of on-campus campaigns for our clients every year, covering over 80 campuses across the UK.
What do they do?
What works in Aberdeen won’t necessarily work in Aberystwyth, so our teams are given the freedom and the tools that they need to adapt each campaign for their campus. Whether you want to reach students on one campus or nationwide, we create our strategies based on your needs. We build great relationships with all our of brand ambassadors through weekly phone calls, dedicated line managers, a head office presence on campus and a rigorous reporting system. These relationships result in devoted, driven ambassadors with the skills they need to shout about your brand.
What makes a good student brand ambassador?
We recruit only the best and brightest from each University, making sure they’re the right fit for your brand. Great student marketing campaigns need the right people behind them, and our rigorous selection process ensures that yours will be built up of the faces everyone knows on campus. Our teams are made up of confident students who have some great connections on campus. Just take a look at our student brand ambassadors topping the Tab power list as the country’s top student influencers.
Get in touch
If you want to find out more about how our brand ambassador model works, give the team a call on 01132441010 or drop us a line