Campus Industries - Philips One Blade - Campus Industries
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Introduce the Philips OneBlade to the student market



  • Increase awareness of Philips One Blade within the student audience
  • Positive social media posts about the product
  • Samples, trials and user generated content
  • Encourage students to use product ahead of key calendar events
  • Drive sales of the product through a specific retailer link and discount


  • Bespoke recruitment
  • Training day
  • Face to face promotions
  • On campus events
  • Product sampling and education
  • Social media promotions
  • User generated reviews/content
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Campus Industries 2014