Campus Industries - The Economist: Campus Industries Magic - Campus Industries
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The Economist this week posted record ABC results.  They are now at their biggest circulation in their 167-year history.

I don’t think we can take all the credit for their 11.1% year-on-year increase but we have had a record year at Campus across both university newsstand sales and student subs sales, both of which we look after on behalf of The Economist.

The branding exercises have certainly helped to challenge the somewhat ‘stuffy’ image the titles suffers from on campus and that coupled with an innovative peer-to-peer marketing has contributed to their record-breaking results.

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