Back in September 2016, we were excited to introduce Circle Pay’s social payment app to the student market. Last week, we were given the news that we had topped the finance sector of Apple’s app store, and made it to 17th place in Apple’s overall free application downloads, leaving us ahead of global giants Netflix, Uber and Ebay.
We were especially stoked by this after our contacts at Circle told us it was largely down to the efforts of our 250 brand ambassadors generating downloads and increasing awareness on campus across 60 universities. Some of the activity on campus we have carried out has involved our branded “Circle of Fortune” where we offer students a free spin of our wheel, in a game show fashion where they can win anything from £2 to £25.
We have also motivated our brand ambassadors by rewarding them with regular spot prizes and monthly competitions. Some of the prizes we have given out so far this term have been a pair of European flight tickets, a pair of UK festival tickets, Bose speakers and huge bar tabs for ambassadors and their friends. Our top BAs are also currently fighting it out to win our overall Circle Champion prize for the year: an all-expenses paid trip to Circle’s HQ in Boston, USA. Clubs and societies have also benefitted from our Club 100 campaign after setting up deals with societies and unions across the country, rewarding clubs with £100 for every 25 members who download the app. Check out our Club 100 microsite here: www.circle.com/club100
After managing only 50 Brand Ambassadors in our first semester and up-scaling to 250 in our second, we are incredibly impressed with the impact Circle Pay is having on the student market. With a 900% increase in downloads and retention from semester 1 to 2, and seeing 1000s of smiling students along the way we cannot wait to begin next year’s preparations!