At Campus HQ we’re always banging on about peer-to-peer marketing, student influencers and hiring the right type of student. We believe that any good student marketing campaign relies on great people, so it should come as no surprise that our Student Brand Ambassadors are topping the Tab (popular online student magazine) power lists across the country.
What are the Tab power lists?
Building on the emergence of the BNOC (Big Name on Campus), the Tab has released it’s own version of the Forbes List. Mainly made up of society/sports team presidents, political/charity advocates, entrepreneurial folk and those people that everyone just knows, the lists themselves are dynamic and offer readers the opportunity to vote for their chosen influencer. You can laugh now, but these bright and confident students are probably the most likely ones to be making their way onto the real Forbes list in a few years time.
Student Influencers, are they even a thing?
Yes, very much so. For the same reasons Adidas spends millions of pounds a year to get Messi in their kit, it pays to have student influencers on your brand’s side on-campus. I mean we’re not suggesting that brands start sponsoring students to wear their clothes, but when you’re launching a new product or trying to build your brand name on-campus, employing the students with connections and influence is the best way to make sure your brand stands out from the crowd.