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Students and media, they go together like beans and toast. But just how ingrained in the student psyche are the likes of Facebook and Twitter, iPhones and TV? The answer according to a new global study of university students by the annoyingly long-windedly titled International Center for Media & the Public Agenda (ICMPA), very.

Nearly 1,000 students from all over the world were tasked with abstaining from all forms of media for a full day. After their 24 hours of abstinence the students reported their successes and came clean about any secret late night binges. The end product was close to half a million words of diatribe. That’s amazingly roughly around the same number of words as Leo Tolstoy’s War and Peace. Most probably with more typos and emoticons (I’m assuming there having not read any Tolstoy).

From Asia to the United States, Latin America to Europe, the overarching conclusion was the same; students are not just frequent consumers of media, they are addicts.

Here’s a few snippets from those clucking scholars:

“Media is my drug; without it I was lost” UK

I was itching, like a crackhead, because I could not use my phone.” USA

Sometimes I felt deadArgentina

Valuable life lesson to take away from this study – don’t fuck with a student that hasn’t seen the latest episode of Neighbours.



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