Here’s a preview of the Reon NYE tour, full video coming soon. If you’re interested in getting involved in the Reon brand click here
Here’s a preview of the Reon NYE tour, full video coming soon. If you’re interested in getting involved in the Reon brand click here
At Campus HQ we’re always banging on about peer-to-peer marketing, student influencers and hiring the right type of student. We believe that any good student marketing campaign relies on great people, so it should come as no surprise that our Student Brand Ambassadors are topping the Tab (popular online student magazine) power lists across the country.
Building on the emergence of the BNOC (Big Name on Campus), the Tab has released it’s own version of the Forbes List. Mainly made up of society/sports team presidents, political/charity advocates, entrepreneurial folk and those people that everyone just knows, the lists themselves are dynamic and offer readers the opportunity to vote for their chosen influencer. You can laugh now, but these bright and confident students are probably the most likely ones to be making their way onto the real Forbes list in a few years time.
Yes, very much so. For the same reasons Adidas spends millions of pounds a year to get Messi in their kit, it pays to have student influencers on your brand’s side on-campus. I mean we’re not suggesting that brands start sponsoring students to wear their clothes, but when you’re launching a new product or trying to build your brand name on-campus, employing the students with connections and influence is the best way to make sure your brand stands out from the crowd.
The term “sugar baby” may not be something you read on CVs, however according to a recently published article 250,000 students are now “Sugar babies” and use online apps/sites to create profiles, interact with and arrange to meet up with older users – “sugar daddies”. These daddies are primarily men, and usually offer a sum of money or an expensive gift in exchange for your company.
There has seemingly been a growing trend in the number of students considering escorting or similar. For example, the newsbeat article in question references a recent study conducted by Swansea University that found that 1 in 5 students have considered sex work of some kind.
So why now? Why are more students than ever steering away from your everyday jobs and turning to selling their own company on their mobiles? The app developers have got their own opinion, believing that the growth in student fees (with yearly costs rising from an estimated £3,000 to £9,000 for tuition fees alone) has led students to search for alternative ways of funding themselves through Uni.
As a student myself, I know the struggles of trying to make your loan stretch to the end of the month, and the challenges of not only affording your weekly shop, but scraping together the cash to go out, buy new things and live that typical ‘do what you want’ University lifestyle. The long hours, rude customers and low wages that come with the more traditional student bar jobs may be a key factor in why so many are finding themselves on these sites. Sugar Daddy could be seen as a quick and easy option to get that new handbag or pay next month’s phone bill, but why’s this form of ‘job’ only become a trend now? I think this could be directly related to the growing acceptance of new attitudes in today’s society, with many traditional views on dating and conservative expectations of women becoming things of the past. I personally think the growth of popular sites such as Tinder, Happn and Grindr, have become increasingly more common for single students to be signed up to and Sugar Daddy has obviously taken the opportunity to become part of this new student culture.
However, personally I will be applying for a lot more CV friendly roles to help fund my student life (and my ASOS addiction!). I see part time work not only as a way to make money but to also gain invaluable experience that will help me stand out when I graduate. If this trend continues to grow I think students may have some short-term benefits but will struggle in the long-term. I’m not sure putting your Sugar Daddy as a reference would go down too well either!
So if you are struggling for work as a student and don’t quite want to succumb to the supposed glamour of being a “sugar baby”, or even if you want to earn so much money that you can yourself one day become a sugar dad or mum, then I do know of some great alternatives. Here at Campus HQ we offer a wide range of Student Brand Ambassador jobs, which are flexible roles where you could be working on behalf of brands like NME, The Foreign & Commonwealth Office and Smirnoff. Working on campus, you can get talking to people your own age (this may or may not be a bonus for you), engage with a wide range of products and learn various marketing techniques.
If you’re interested in student brand ambassador roles, then have a look at what we have to offer in your city. We have lots of amazing account managers to help find your perfect role, and there won’t be a Sugar Daddy in sight!
It’s not always doom and gloom for students, however sometimes it can look that way, especially now we’re about to see the end of the student grant.
Student grants were brought in to help the less fortunate go to university. The aim was to rebalance access to education so that it isn’t just the teens from wealthier families who can afford to go to uni.
The concept of grants has always been widely debated. The bottom line is that grants mean a certain percentage of students get given a lump sum of money each year (funded by the taxpayer) that they never have to pay back. Meanwhile, students who aren’t eligible for these grants (those with a household income of less than £50,000) receive only a basic student loan. Due to rising rents across the UK this barely covers their accommodation fees.
The idea behind this system is that the parents/guardians who can afford to help their children out while at University, inevitably will (even though I’m sure everyone knows a few students where this isn’t the case). However, while arguments can be made for extending higher loans and grants out to the full student population, most people agree that students from poorer backgrounds shouldn’t be held back from getting an education and widening their prospects just because of their background.
Unfortunately, it looks like grants are to be abolished completely by the government and replaced by a loans only system. The government defends their decision, insisting that everyone will still have equal access to education as they can take out a loan if necessary. They also argue that by raising the wage you have to be on before you need to start paying your loan back, it’s actually a better and fairer system altogether.
However, a three year trip to uni already costs in excess of £20,000 and with this new change alongside the rise in tuition fees, students who go for the full loan are looking at debts in excess of £50,000. If you’re from a low income family, I’m sure that prospect is very uninviting. And I think you’ll find it very hard to argue that people from lower income families won’t be worse off, as those families with the money and inclination to pay for their child’s university outright will, leaving the lower income students already £50,000 down compared to their richer peers at the end of university.
Student grant or no student grant, most students don’t have a lot of money while they’re at university anyway. Speaking from a personal experience, I didn’t meet the criteria for a student grant and I didn’t get a lot of money from my parents either – maybe £30/40 a week to help with food and bills but I certainly wasn’t living like a king! Like an increasing number of students, I decided to find a job and earn a bit of cash to keep me afloat. I worked part time through term at a bar at uni and picked up some extra cash from waiter work over the summer. The only problem, is the jobs were time consuming and it did tend to eat into my study (and social) time.
One option that more and more students are taking to get around this downside, is working as a Brand Ambassador for a bit of extra cash. In this kind of role, students work flexibly around their studies to help market brands to their peers. We offer a variety of brand ambassador roles at Campus Industries, and are currently recruiting for the Virgin Media BA role. This is a great opportunity to learn about the Virgin brand, get marketing and sales experience – and even potentially get to meet Richard Branson! I’d definitely recommend Brand Ambassador roles, not only to drastically increase your weekly food budget, but also earn you skills that will look great on your CV.
For more information on SBA roles have look around our website, or get in touch. To find out more about the scrapping of the maintenance grants check out https://petition.parliament.uk/petitions/109649 where you can see parliamentary debates, petitions and government responses.
Well, it really has been a while!
There’s been a lot going on within Campus HQ since our last post so it would be a shame not to share it with you.
Last year we saw several campaigns such as Virgin Media, Smirnoff and The Economist continue to grow and a few new ones including Marmite, Bella Italia and Dunkin’ Donuts. 2016 looks especially bright and we’ll be on the lookout for new recruits to get involved with these campaigns, so (if you’re interested) keep your eyes on our open roles here.
In other news…
We’re now working with the legendary NME magazine. Last year was a huge year for the music giant as they decided to make the historic magazine completely FREE! We were tasked with recruiting a national team of NME student ambassadors to distribute the new look NME and to feedback on the university music scene.
The role is a fantastic opportunity for anyone looking to expand his or her knowledge in music journalism, whilst also being able to visit NME HQ in London! This also includes a short meet and greet with editor-in-chief Mike Williams and the chance to put forward your favorite bands that you think should join the likes of Justin Bieber, Taylor Swift and David Bowie on the front cover.
On top of this, NME BAs will be in charge of running their own team and the chance to host on campus events. This job is really like no other and is full of opportunities!
If you’re interested in becoming an NME brand ambassador please apply here or email firstname.lastname@example.org for more info.
Our Virgin Media Student Ambassador (VMBA) programme gives students the opportunity to work for one of the world’s strongest brands and the freedom to run their own campaigns on their campus. It’s the fourth year of the campaign and it’s going from strength to strength. However, this was notched up a level when we joined up with the Pitch to Rich scheme last year. The scheme gives young entrepreneurs the chance to meet Richard Branson to pitch their business ideas and gain investment from him.
This meant two lucky VMBAs who showed off their entrepreneurial skills during the campaign got to meet Richard Branson at his house! As you can imagine this whetted the appetite of young student entrepreneurs across the country and we saw a huge increase of applicants from students.
Following in the success of last years campaign we were delighted to be invited to speak at this year’s Student Enterprise Conference by The National Association of College & University Entrepreneurs (NACUE) in Liverpool. NACUE are a great organization that represent the dreamers, the thinkers, and the strivers- those who don’t just want to read a book but write it.
The conference was all about creating an environment for young entrepreneurs to learn, network and develop. All the talent and energy at the conference blew us away and it was great to meet the next generation of young entrepreneurs and to tell them our story as well as all the opportunities we can offer them.
We shared the stage with some very exciting people; Ella Jade from The Apprentice and Ben Towers, a 16 year old whizz kid with over 15 employees, to name just a few. The NACUE is an event that I would highly recommend to any young budding entrepreneurs out there.
We had some great feedback from the attendees about getting involved with our 2015 VMBA campaign and look forward to welcoming them on board.
Unlike most other student job or placement, being a VMBA gives students the license to run their own campaigns including managing budgets and even other team members. This gives these entrepreneurial students a unique opportunity to experience what it’s like to run your own mini business.
Past VMBAs have gone on to set up their own businesses and some actually had a change of heart and are now either doing an internship or got on the graduate scheme with Virgin Media.
Imagine the most awkward joke you’ve ever heard.
Then imagine hearing it in front of your parents.
Double that awkwardness, then square it, and you might get close to the awkwardness of watching Will Haywood (Buzzfeed Europe Big-Shot) show ‘my first-time’ memes to a bunch of Politicals at the Foreign & Commonwealth Office.
There was some laughter, be it extremely awkward laughter, a lot of nervous shuffling and I’m pretty sure someone left the room. So how on earth do you end up in this situation, rubbing shoulders with MPs and Social Media giants alike? Well it’s all part of the FCO “Know Before You Go” student campaign experience.
People usually associate the FCO with embassies, safe-harbour and huge political earthquakes, which of course all fall into their brief, but they also look after the day-to-day safety of British citizens holidaying and travelling abroad, mainly helping them out of what are often quite sticky situations.
I’m sure you’ve heard this before, but prevention is often cheaper than the cure, and the FCO has found over many years that educating people about local customs, laws and what they need to take abroad results in a massive reduction in the amount of problems that Brits face abroad, hence the birth of the ‘Know Before You Go’ campaign.
The campaign is focused on providing citizens with the tools they need to be fully prepared for travel, from explaining how the European Health Insurance Card works to educating the LGBTQ community on differing attitudes and laws across the regions they are looking to visit. As students are renowned travellers it’s only common sense for an area of the campaign to be targeted towards them – and that, of course, is where we come in.
Every year we recruit a crack team of Student Brand Ambassadors with a huge student media contact base, a flare for writing, a personable approach and an ambitious spirit who work to ensure that students on Campus really do know before they go. Our Brand Ambassadors do anything and everything from writing articles, to giving talks and hosting travel themed pub quizzes to get the word out there.
In return not only do they get a great wage, work experience and training at the FCO offices, but they get to rub shoulders with the great and powerful as well as getting useful insider information from those who’ve been lucky enough to progress onto the FCO Graduate Fast Stream Scheme.
So this how I found myself at the Christmas FCO mixer watching the man from Buzzfeed make politicians squirm. But it wasn’t only that that made it a great day out, with insightful predictions on social media trends and an engaging and important speech from James Duddridge MP, it was well worth the journey. After the talks were over and our student team had made their way through all the finger food, it was off for a cheeky drink at the pub to celebrate the campaign successes so far! Until next time then…
If you’ve got any questions about the role or would like to apply click here
Oh, and if you are going abroad, make sure you Know Before You Go
After months of preparation September saw the launch of Smirnoff’s first ever student ambassador campaign as the #Classof21 was born!
Hundreds of outgoing brand ambassador wannabes were put through their paces at our specially designed and somewhat unconventional assessment centres. The forty top candidates were then whisked away to complete their training at a top secret Smirnoff HQ location which ensured that they were fully prepared to represent the Smirnoff brand on-campus.
Our Smirnoff Brand Ambassadors are the experts on their Campus and will have been at plenty of house parties, student club nights and on campus spreading some Smirnoff joy. Our mission is simple, give something back to the students, they deserve it! Each of the brand ambassadors are equipped with samples, cocktails, glitter, boom boxes and as much merchandise as they can carry to the house parties. For the larger events we have the lovely branded Landover to help transport the photo booth and an extremely heavy Smirnoff Gold shot bar to make sure club nights have that extra oomph!
So far we have visited some of the biggest student venues around the UK including the one and only Nation. We teamed up with the Wednesday night Medication to bring some gold to Liverpool and help celebrate with the sports teams. We provided the shot bar, photo booth, plenty of glitter cannons and cloud-busters to make it a night to remember! Other events that have received the golden touch include Pangaea Fest in Manchester, Pop Tarts in Sheffield, Trent Army in Nottingham and many more to come in the New Year.
All the activity so far has received great feedback and we can definitely say students are pleasantly surprised by the taste of Smirnoff Gold! If you haven’t already, definitely get following your local Smirnoff twitter to keep up to date on what will be happening in the near future!
A question heard repeatedly over the last couple of weeks as the Diageo Graduate Recruitment bus has rolled onto campuses.
Every self-respecting student has consumed Smirnoff, Guinness, Captain Morgans and maybe even a little festive Bailey’s but rarely does anyone know that these super-brands (and dozens more to boot) are owned by the world’s biggest premium spirits brand.
So when Diageo came to us and asked us to help raise the awareness of their grad scheme on campus, the first thing we had to do was to help students make the link between what they drink and where they could end up working.
We worked with our Smirnoff Student Brand Ambassador programme to brand up a Land Rover, placed it in a really high footfall place on campus as a base.
We then got hundreds of miniature bottles of Diageo’s strong brands placed a message inside each bottle and hid them across campus.
We pushed hard via teasing on campus and social media and then held our breath.
Over 300 students found the bottles and came to collect their prize (including a trip to the Guinness Storehouse in Dublin). As well as going away with a Diageo lanyard with details of the grad scheme they all got to speak to current grads about what it’s like working at Diageo and we invited about 20 for a drink in the bar to talk about it more detail.
The campaign was a huge success and we’re confident next year we’ll have a lot less people asking the question of this blog’s title.
We’ve just finished our Cosmo on Campus October campaign, and what a blast it has been! We have now distributed over 2.5 MILLION copies of Cosmo on Campus and we are looking forward to the next 2.5 MILLION!
If you haven’t seen it (what rock have you been under?!), Cosmo on Campus is the younger sister of Cosmopolitan magazine, with student-focused content. From articles on how to deal with lad culture to fitting in at your university, Cosmo on Campus brings up the relevant issues of student life. And the best part is that we hand it out for free, along with some cheeky freebies!
On our Cosmo on Campus UK tour we handed out 250,000 copies across 80 universities with the help of 200 student brand ambassadors. If you missed us fear not, we’ll be back in February with 250,000 copies of the brand new issue! You can stay up to date with where we are when by following us on twitter @cosmooncampus & @CampusHQ. You don’t want to miss out when we come and visit a university near you!
We are always looking for confident and passionate students to join our ever growing Cosmo on Campus team so if you’re interested in getting involved, and gaining some invaluable work experience, click here
Finding your perfect graduate job is more competitive than ever and standing out from the crowd has never been more important! Therefore, sending in a two-page summary of your greatest achievements (and your role as head prefect) just isn’t going to cut it anymore. In this digital and dynamic age the old word doc & cover page just makes job seekers look outdated.
A CV is supposed to be a representation of yourself and all that you’re good at; I don’t know about you but I would like to think that I’m more exciting than 2 pages of text. Both employers and candidates need a way to connect. They need to expresses themselves in a vibrant and creative way that reflects the digital era we are in.
In response to these demands an exciting new platform has been born, with an alternative approach to student employability and early careers kloodle.com
Kloodle was founded in 2014 with the aim of revolutionising the way the student/graduate job market works. The team has created a network where students can showcase their talents, achievements and personalities: a place to tell their story, fully and convincingly.
The platform is committed to communication between employers & students, as part of their broader aim to make connecting talent to opportunity easy peasy. Perhaps even more excitingly, the network allows employers to directly approach prospective candidates they feel would suit their roles. From an employer’s point of view, they get to headhunt their perfect candidate in just a few clicks. From a student/graduate’s point of view, imagine being offered a job without even having to apply – I’d definitely be up for that.
Handily the platform also provides a simple CV application by which your online profile is converted into a CV to print, bringing the digital and real worlds seamlessly together.
The Kloodle community is already buzzing with talented young people, dynamic employers such as Arcadia & IBM, and prestigious educational establishments. We’re very excited to be bringing it to the student world this winter, so watch this space!
Our friendly intern gives a view on life at Campus HQ.
There are many common stereotypes of students, but in reality, which prove to be true?
As Google acquires Nest to explore insights in your home, we explain how we offer a similar service on campuses across the UK.
Research is telling us that graduate jobs will hit new highs for the first time since 2007, but is it all as rosy at it seems?
Is leaving university with just a degree good enough to secure a graduate job?
Christmas adverts are everywhere at this time of year but what type, and through which medium is the most effective?
The highstreet vs online retail, we’re questioning, “What are the benefits of shopping in-store versus online” and “What lies ahead?”
We’re all hearing how grim it is for graduates at the moment but are there ‘better’ degrees that will lead to employment?
Did you get a 2:2 or a third? Did you choose sex, drink, drugs and parties over your lectures and tutorials? PERFECT! YOU’RE HIRED!!
At the tender age of 17, I have been given the opportunity for the second time to slot in nicely at Campus Industries, doing all sorts of interesting shizzle for the guys here.
Students and media, they go together like beans and toast. But just how ingrained in the student psyche are the likes of Facebook and Twitter, iPhones and TV?
Call me stubborn, but next time I see people scrambling through the shelves trying to find their name on a bottle I will still sigh and grumble to myself “really?”
Are you a talented sixth form student dreaming of publishing your work in one of the UK’s most loved fashion magazines? Well now is your time to shine!
I couldn’t wait to get started, although the prospect of getting up at 7am every morning didn’t impress me much.
13 months ago the glorious little marketing agency in Leeds city centre that is Campus Industries welcomed me into their family and what a blast I’ve had!
From dancing with the likes of Pixie Lott at VFestival and chilling with DJ Fresh at Leeds Freshers Festival, to managing student marketing strategies for huge clients including Carlsberg and Virgin Media, the experience I have gained at this amazing student marketing agency is second to none!
So as I depart for pastures new (cue the tears and sad face) Campus HQ are now looking for the next marketing diva to put their stamp on things and run exciting marketing campaigns for one of the country’s biggest student brands.
Think you’ve got the gift of the gab and want unparalleled experience working in a busy and ambitious marketing agency, as well as your own celebrity stories? For more details on the job role and to apply simply follow the link.
Over and out
LW aka Puke
It’s a question as old as time: which university does the most drugs?
‘I truly believe the experience and success of the Virgin Media Brand Ambassador role allowed me to stand out from the other extremely high quality candidates’
Never one for doing things by halves, Red Bull did a bit of student sampling for their new Editions drink last week
We’ve just finished helping Virgin Media with its 2013 graduate recruitment intake. Here we give students tips on how to impress at an assessment centre