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By Myles Jensen

Apple recently confirmed that the average iPhone user unlocks their device 80 times a day, 6-7 times every hour, 560 times a week and an astonishing 2,240 times a month.

With people constantly on their phones, social media has become the marketing tool that businesses can no longer ignore. Instagram – along with other social media platforms – should be an integral part of your business plan, particularly if you are looking to develop a digital presence.  Below we have listed our six best tips on how to use Instagram effectively to bring out the best of your business and attract new clientele.

Remember who you are

Focus on what your product is or what your service does: 150 characters is all you’re allowed in the bio, so be short and direct.

As a business you should have your profile set up accordingly. Contact emails, phone numbers and locations are key to providing the most information to a potential customer that arrives at your page. Instagram now also offer extensive analytics so that you are able to track all types of engagement from impressions, to age and demographic locations.

Dress like every day is your last

This is Instagram, the most important asset is content… visual content! You need to ensure that you are adding value to what your business does.

Think of your Instagram page as an outfit you’ve put on – it’s the first thing people see, and therefore what people judge you on. It’s the first impression people get of you and your company, so do your best to make it a fair and true reflection. A brand might be highly successful with booming sales, but a visually unstimulating Instagram page may turn off a potential customer.

In comparison, a small start-up that has very few sales but a strong social media presence, good engagement and visually stimulating content may in turn be more attractive to that same potential customer.

The difference between service or product Instagramming

If you are service-oriented, then show the process behind the scenes.

Company culture, hints and tips, and your mission statement are all key pieces of information that would be (and should be!) welcome on Instagram. People want to see things such as the community, other services you offer, and any innovations in the pipeline.

Product-based companies should focus on showing variations of your product, experimental types, user-generated content, reviews, and submissions. These are all ways of making your product seem more relatable to users that are either looking to make a purchase, or that already have. Naturally, consumers have an inquisitiveness about how the products are made or where they come from. Brands that have strong CSR (corporate social responsibility) presence – whether it be via FairTrade or environmentally friendly products – should make this evident on their Instagram feed. It adds brand value, engages your audience, and shows a more humane side of the business.

The wonderful world of #hashtags

Inexperienced Instagrammers might think that hashtags seem a stupid way to summarise your photo, but they couldn’t be more wrong. Hashtags are imperative to expanding your reach and engaging with audiences that may not be directly in your line of business.

It is key to make sure they are relevant, and we suggest setting up a few unique #’s that are specific to your company. You are able to include up to 30 #s for any given post, but we advise starting with 4-10. Get them bespoke to your business: if it’s digital marketing then try #PPC #SEO #Display #Digital etc.

Finally, the way you display these #s can make a real difference to the professional look you are aiming towards. We suggest comment breaking – placing your initial caption then your #s in a secondary comment (pro-tip: make sure you do the second comment immediately after placing the first caption to gain maximum engagement).

If you can’t beat them, join them!  

Collaboration is one of the most powerful methods to increase brand awareness and longevity. Whether it’s tagging a brand that you admire, or collaborating with a non-profit organisation that matches your mission statement and brand values, collaboration works.

Partnering up with other brands to exchange what is known as a ‘shout out’ is a great way for smaller brands to piggy back off each other’s following. This free collaboration with each other allows both companies to cash in on the different target markets and demographics.

Keep your customers wanting more!

This is always a key component in any form of marketing. Provide exclusive content to those followers who are loyal: new products, services or events are a great way to keep them engaged. If it’s new releases, official openings or exciting projects then provide teasers. This makes your followers feel recognised and unique, ensuring that they keep coming back for more!


Before starting university, I had never heard the job title ‘Brand Ambassador’. However, three years later, having worked as a BA for five different brands including Smirnoff and Virgin Media, I could not be more thankful for what I consider to be the best student job out there.

As students, we all want a job that earns a lot of money but doesn’t take too much of our time, and being a Brand Ambassador is exactly that. Not only that, but it’s so much more fun and diverse compared to your standard Saturday retail job. Being a Brand Ambassador means that no day is the same. It also gives you the opportunity to connect with so many people around campus who you’d never meet otherwise. Each BA role is different, but one thing they all have in common is the social aspect. Working with brands around campus allows you to meet so many people and continues to keep you on your toes. You could be handing out samples at house parties one night and creating social media content the next.

One of the best things about the Student Brand Ambassador jobs is the amount of work you get to do in your pyjamas at home. Because of the importance and popularity of social media amongst students, online marketing is a really big part of working as a BA and, of course, this can all be done from your phone and laptop whilst chilling in bed. The great earnings are the cherry on top. It only takes a bit of effort from you to really see your work pay off, with many roles offering way more than your standard £7-8 an hour job pulling pints.

If you’re looking for a job where you get to pick what hours you work and have the potential to earn loads of money and you enjoy meeting new people, becoming a Brand Ambassador is definitely for you. Even better, is that it gives you the opportunity to have huge brands on your CV before you’ve even graduated.


Festival season is here, flags are flying, beers are flowing and melodies are floating on the breeze; it’s the perfect summer pastime. In theory…

If you’ve been slaving in the library all term, living off bowls of pasta topped with ketchup, and have been counting a pint in Spoons as a luxury then attending a festival can seem like a mirage – taunting you by shimmering in the distance but never getting any closer. They’re expensive, tiring and always miles away from you. Plus, you already know that you don’t have the funds so you’ve resigned yourself to heading back to your parents’ house for a summer of forced wake up calls, boredom eating and clean bathrooms. This is when the FOMO strikes; you’re scrolling through your Insta feed and seething as you realise that apparently EVERYONE is having the best time wearing minimal clothing and drinking until they vomit down the side of a stranger’s tent. Do not despair because Campus Industries is here to drag you from your moneyless stupor and raise you to the giddying heights of festival goer. Yes, it is possible.

An easy win is to sign up to stewarding at festivals. You get in for free, make friends with fellow stewards and still get to experience the whole festival vibe. Simple. Now yes, this would require you to actually work for some of the festival but it’s never for long and it’s not as if checking wristbands in the sunshine with your mates is particularly challenging. For more information check out because at the time of writing you can still sign up for positions at Bestival, Boomtown, Reading and Leeds.

Alternatively, if working at a festival isn’t your thing but you’re still lacking in dollar then it’s always worth searching out smaller festivals to attend. Glastonbury is amazing but you’re knackered before you even get there and have to leave your camp 2 hours before the band you want to see starts. Who wants that hassle? Smaller festivals, such as 2000 Trees in Gloucestershire, are less than half the price of a Glasto ticket and come with no entrance queue, amazing toilet facilities, zero distance between your car and the site, less music clashing, better band-viewing opportunities and a friendlier atmosphere that comes from being at a festival with 5,000 fans, rather than 100,000.

Once you’re at your chosen festival, there are still some things you can do to make your experience less expensive. Personally, one of my favourite parts of a festival is all the culinary delights on offer. I wander around slack-jawed at the grilled cheese, chicken burgers, falafel scotch eggs and watermelon slices until I realise that the food trucks are charging £4.50 for a serving of cheesy chips. Broken hearted, I spend the weekend watching my money disappear to ensure that I don’t die of starvation. A trick to beating the insanely overpriced food at festivals is to BE PREPARED! I hate to sound like a nagging parent but stopping off at a supermarket on the way to stock up on bananas (the god of hangover cures), apples, crisps and protein bars means that you’re not going to be spending astronomical amounts on a bacon and egg sandwich every morning. Another top food tip is to wait until about 3pm to purchase one main meal that’ll fuel you through your evening of mosh pits, beer bongs and portaloo failures. You can thank me later.

Water is your friend, not your enemy. Being drunk for 4 days straight is not an achievable goal (or it shouldn’t be!) so you need water to stay hydrated and help you sober up so that you actually remember some of your festival experience. I would suggest buying a cheap 2 litre bottle of water at your aforementioned supermarket stop off and using that as your bottle for camp: teeth brushing, washing vomit away, helping you not to pass out in the heat, etc… I would also suggest bringing a small water bottle that you can constantly refill at the free and plentiful water taps; that is unless you’re willing to spend £1.50 every time you need a sip of water.

So, next time your mates try to persuade you to buy a last minute ticket for V Fest from a dodgy tout, think about what you can do to utilise your summer and your minimal cash that still allows you to post those jealousy-inducing photos on Instagram.


I woke up at 7:30am after hardly sleeping – I was both nervous and excited. Today was the day I would start my 6-week placement at Campus Industries, a student marketing company based in Leeds.

During my first week, I found it quite overwhelming to be in a company that was so fast-paced; with over 1,000 Student Brand Ambassadors working for the company, the office is constantly busy with phone calls from both students and clients. Everyone seemed so organised and together, and were busy getting on with their work. And there was little old me, sat on the sofa, loading up my laptop ready to jump into work after being taken through a presentation about the company and their business plan. The nerves were beginning to get under control but after seeing the great client list, and how much Campus has already achieved, I was anxious to make a good impression.

My first task was to put together a list of lecturers’ and societies’ contact information for the Campus database so that they could reach out to key people at their target universities across the UK. We also gathered information for different accounts, looked into price comparisons to buy various items, and helped to find the perfect training location for a Student Ambassador training day (which I was happy about as they chose the venue I loved!).

I started to feel at ease in the office as I was introduced to more people. I realised that in these situations you just have to step out of your comfort zone and put yourself out there. It does make you feel more confident once you just go for it, and my work improved since I felt comfortable asking questions and checking that I was on the right track. I started speaking up more and talking to people, as well as finding out the stories behind all the cool decorative pieces around the office. For those of you who are looking for an insight into Campus Industries, they have snowboards put up as shelves, a pink Luchador wrestling mask, Gameboy-style pixel stickers on the wall, and tons of memorabilia around the whole office from clients like Smirnoff, Lucozade and Guinness.

The weeks are broken up at Campus by their Breakfast Meetings – we got to feast on fresh croissants, bagels, yogurt and fruit. Breakfast is followed by a team meeting, where the Account Managers give everyone an update on their account. It’s also a time to bring up any new business, or ideas for current clients and campaigns. I really liked the dynamic of making it a relaxed breakfast meeting instead of a more formal meeting, and it’s a great way to start the day.

As my placement continued, I worked a lot on the Fused Bills account, an all-inclusive bills company. I was asked to write some blog posts to be published on the Fused website which was really great for me as I’ve written blogs in the past so it was fun to get back into it again. I wrote mostly about my experiences as a student in order to give useful, relevant advice to future students – Fused is all about being upfront and honest with students, and helping them out with any problems they might face at university.

I also helped to set up Student Brand Ambassador job vacancy postings for Fused Bills on numerous university jobshop websites. This was vital as Campus had to recruit and train their Ambassadors in time for the end of the semester. It was surprisingly interesting as I’ve spent plenty of time looking up and applying to jobs online, so it was good to get an insight into the behind-the-scenes of the process. The training day itself was really fun, as well as being thoroughly informative and useful. I will be a Fused Brand Ambassador when I finish my placement, and this day gave me the opportunity to meet some of the other Ambassadors.

Overall, the past 6 weeks have opened my eyes and given me a great insight into Marketing. It is a fast-paced industry and you constantly have to be one step ahead. This is especially true at Campus since they work with students, meaning that they have to stay ahead of new trends and fashions. It’s been fascinating sitting in on brainstorms for new ideas, and watching how they develop. My internship at Campus Industries has definitely been a great learning experience, with a steep learning curve, and has made me really keen to return to the world of marketing after graduation!


If I was anyone’s type on paper, we’d be off to a good start but we can only dream. Love Island has quickly become our favourite trash TV hit, with its transgressive nature making a fresh change from the comfortable norms of standard British TV and societal expectations. We can’t help but love bad TV – we’re addicted, and for brands, big or small, this is great news. Using the Kems and Ambers of the world is quickly becoming a common and successful marketing tool, and TV shows like Love Island churn out Z-List celebrities like they’re going out of date (excuse the pun). By accessing the regular and engaged audiences of these celebrities/digital influencers, a brand can feel a lot safer putting all their eggs into one basket and trust that consumers will be swayed.

Having your product promoted by a digital influencer is fast becoming an effective marketing strategy as it seems natural, authentic and trustworthy. Students are a fast-growing target market for online influencers as they tend to be less receptive to the usual above the line media campaigns. As a marketing model, recommendations from digital influencers or BNOCs (Big Names On Campus – I was never cool enough to know what the acronym stood for either) serve as a subtle and gentle nudge to audiences to notice brands and products which might otherwise be overlooked in all the noise and competition from others in the mass market. Students and millennials (those currently aged 18-35) listen to their peers and digital influencers for their trusted opinion of a product/service. This is largely down to the freedom that influencers have to promote to their audiences, within reason. (Although some influences may need a quick reality check; Harley Judge from the most recent Love Island recently posted about “remembering your roots” – mate, you got booted off a reality TV show on ITV2 due to being as interesting as watching paint dry.) Despite the sometimes questionable calibre of digital influencers, this style of marketing does save brands having to come up with their own creative content as they can rely on influencers to use their own tools to spread awareness of the product/service.

A brand using BNOCs and influencers at universities will understand the value and effect they have on specific targeted audiences. 91% of students prefer to take recommendations or buy a product from their friends, due to the trust built between peers. This relatively cheap and cost-effective strategy can build awareness, increase customer acquisition, and encourage repeat custom. For the students working alongside the brands, it gives them a chance to be a part of something bigger and grow the interpersonal skills needed for later life, not to mention an impressive notch on their CV.

So, whether or not it’s Joe Bloggs on campus or it’s the loveable duo Jamilla (before we realised Jonny was a ****), using current and trusted influencers is a smart and popular strategy that can produce impressive results.


The student market is a lucrative one for musicians, and many top bands started out whilst at Uni: Pink Floyd, Queen, The Pixies… They all created whilst studying. So, how do you tap into the student market, and convince them to like your band?

Be Relevant

The majority of students follow current trends; I remember conducting a training session and literally everyone there said that their favorite artist was Stormzy. Obviously, that’s just one music genre so if you’re making deep house I’m not suggesting that you convert to grime! But it’s all about making sure you appeal to students and get their attention – the specifics of how you do that is down to you and your band’s style. Think about trends on social media to make yourselves more popular than every other Tom, Dick and Harry.

Look Like the Real Deal (and sound it)

Just because students like to get loose, doesn’t mean they shouldn’t be taken seriously. The majority of events you do are always going to be scrutinized by this demographic, and they are constantly waiting to be impressed! Therefore, when you’re creating social media accounts or websites ensure that they look professional. Get some promo photos done by an actual photographer; you could even use a student which will cost you less. Make sure you get a decent logo done too, you don’t want to look unprofessional – it’ll backfire and you’ll just look like amateurs.

Use The Student Unions

Student unions are the go-to place for students, especially first years. Any business wanting to promote in the SU has to pay up to a grand for a stall but the SU bars are always looking for bands to perform. This will allow you to get out in front of new people and get your music to a student audience. Give out some free CDs and merchandise to give away (students love free stuff), then make sure you book a gig a month down the line. If your CDs made a good impression then hopefully they will have played your tunes at pre parties and got their mates into it so there will be a bigger crowd watching you!

Get Creative

Social media is the key! Memes, hashtags, short videos – you need to make sure you’re getting enough content out there so that everyone (not just students) stay engaged with what you’re releasing. Obviously the music has to be good, but staying relevant is also important. One of the best things I’ve seen bands do to create hype on social media is vocal covers of trending songs – easy and cheap to do, and people like listening to new versions of their favourite tunes.


Over the past year, I have been working on campus at the University of Bath as a Student Brand Ambassador for the Foreign & Commonwealth Office (FCO). This means that I am representing the FCO and promoting their Travel Aware campaign on campus. The Travel Aware campaign is not just for students; it is aimed at anyone who is going abroad, be that for an 8-month gap year adventure, or a weekend away with family! However, as a Student Brand Ambassador it is my job to make sure the Travel Aware message relates to the students of Bath. The biggest issue for most young people is a lack of research, or preparation – especially when travelling in a group, it is easy to leave the responsibility of travelling safely to someone else, whilst you head straight for duty free/the beach/the bar. The FCO has so many useful resources for students going away, and it’s my job to make people aware of them.

I found out about the new role at Bath Online, after realizing that I could use my passion for travel to strengthen my experience and my bank account! Working for the Foreign and Commonwealth Office had always been hugely appealing to me, and the opportunity to promote one of their campaigns seemed too good to miss! After I applied through an online application form, I waited nervously to hear back from Campus Industries. After that, I had a telephone interview which, although nerve-wracking, basically consisted of a long and enthusiastic chat about the importance of travelling as much as you can, whenever you can! Thankfully my enthusiasm paid off, and I was offered the role – which has been amazing! I was given the chance to visit the Foreign and Commonwealth Office in London for training at the beginning of the year, and then again before Christmas to network and learn from the other partners of the Travel Aware campaign.

The Travel Aware campaign is promoted by Student Ambassadors across 30 universities, and each ambassador works closely with student activities departments, year abroad departments and media outlets to make sure as many students as possible are learning about how to travel sensibly. The role means that ambassadors get to write and publish articles not only with university media but with larger platforms, such as Student Universe, The Huffington Post and Buzzfeed. The best bit is that you get to write about travelling – you can never be short of material when your subject is your most recent holiday! As well as writing articles, Student Brand Ambassadors are active on campus, taking part in fairs and big events, running competitions at the Student Union and holding smaller events such as Q&As and briefings with groups going away on tour, or placements abroad. Students will never tire of telling you about their latest escapades on tour, or their plans for their Year Abroad, so promoting the ‘Ski Safe’ message or the FCO advice on adventures is so easy!

Throughout the year, I have loved working as a Student Brand Ambassador alongside my degree; writing travel-related articles; organising events around the university; and handing out freebies and information to as many students as I can. There are loads of ways to travel whilst at university and I would urge every student to make the most of those opportunities to travel. Universities offers so many trips, and the more societies you join the better! Given all these chances to see the world, it is so important that students understand what they need to do in preparation before travelling, and be aware of their responsibility as a young traveller – and I get to help them do it.


It’s a Thursday evening in Bristol. Your house mates are busy putting the finishing touches to their homemade outfit for tonight’s “mobster and lobster” themed party. However, you are different. You reach for your chic embroidered bomber, load up with stock and take on the night. You know full well that you are in for an eventful, energy-filled evening and, best of all, you are getting paid for it.

Why? Because you are the chosen one: a Reon Brand Ambassador.

Campus Industries joined forces with Fontem Ventures to help launch their new exciting brand Reon – a caffeine product that looks to get the most out of every day for those leading a high-octane lifestyle, Reon has taken Bristol by storm. Commencing in September, we selected a team of unique individuals across both University of Bristol and UWE to help spread the word.

Reon has had a number of achievements in its first year of launching, from being voted the number one house party across the country, to reaching an amazing 30% brand awareness between September to March. Our Brand Ambassadors have the freedom and responsibility to pursue any interest they feel could aid the brand image; whether it’s scuba diving off the coast of Bali, or (après) skiing on the Swiss alps, we back our team. I mean seriously, imagine getting paid to go to any events or festivals you can think of. And that’s not even mentioning the branded merchandise, the insanely good team nights out, or the highly informative training days.

It is still early days for us here at Reon, however, our mark has been made in Bristol and we intend on staying. Luckily for you, we are hiring at Bristol University and UWE. If you’d like to apply, please fill in our quick online application form, or email with any questions. It’s a great way to meet new people, earn extra cash, bulk your CV and, most importantly, get the most out of your university experience.

For more information please follow the link below:

You can also give us a quick call on 0113 2441010.


Back in September 2016, we were excited to introduce Circle Pay’s social payment app to the student market. Last week, we were given the news that we had topped the finance sector of Apple’s app store, and made it to 17th place in Apple’s overall free application downloads, leaving us ahead of global giants Netflix, Uber and Ebay.

We were especially stoked by this after our contacts at Circle told us it was largely down to the efforts of our 250 brand ambassadors generating downloads and increasing awareness on campus across 60 universities. Some of the activity on campus we have carried out has involved our branded “Circle of Fortune” where we offer students a free spin of our wheel, in a game show fashion where they can win anything from £2 to £25.

We have also motivated our brand ambassadors by rewarding them with regular spot prizes and monthly competitions. Some of the prizes we have given out so far this term have been a pair of European flight tickets, a pair of UK festival tickets, Bose speakers and huge bar tabs for ambassadors and their friends. Our top BAs are also currently fighting it out to win our overall Circle Champion prize for the year: an all-expenses paid trip to Circle’s HQ in Boston, USA. Clubs and societies have also benefitted from our Club 100 campaign after setting up deals with societies and unions across the country, rewarding clubs with £100 for every 25 members who download the app. Check out our Club 100 microsite here:

After managing only 50 Brand Ambassadors in our first semester and up-scaling to 250 in our second, we are incredibly impressed with the impact Circle Pay is having on the student market. With a 900% increase in downloads and retention from semester 1 to 2, and seeing 1000s of smiling students along the way we cannot wait to begin next year’s preparations!

Fused clubs

After 5 successful years with the Virgin Media campaign, Campus Industries have teamed up with Fused Bills to give students – and the clubs and societies they care about – the opportunity to raise some serious cash.

Working with the Virgin Media campaign, hundreds of clubs and societies raised over £70,000 towards their funds, bringing them real, tangible benefits. Last year, the campaign helped different sports teams buy brand new kit and even paid for some trips abroad!

We are all about working with students to get them the best deals and improving our campaigns and services to make sure students get the extra special stuff. That means we’re really proud to announce that our new clubs campaign is now bigger and better than ever. For those of you who don’t know, Fused Bills gives students an easy and stress-free way of dealing with their bills. Being in big house shares means you can have direct debits going to loads of different housemates and at different times a month. Fused helps you with this: it splits your bills evenly, with just one direct debit a month – you never have to worry about chasing anyone for payments or forgetting to pay someone again! Just check out their website for more details

Also, if you’re a member of a club or society and you’re thinking of ways to raise some extra cash, then this campaign is definitely for you. Not only can Fused Bills help you to manage your bills, but if you sign up with Fused Bills via your club or society, you can earn up to £100 just on your own and this goes straight into your society’s pocket! This is an exclusive deal with Campus Clubs. Plus, you get to choose from a welcome credit of £35 or a free gift box filled with goodies.

To get more information and register your interest fill out our club and society form here


I’m currently in my final 2 weeks of my placement with Campus Industries, based in Leeds. I am on an undergraduate sandwich course studying International Events Management. I chose to apply for the role at Campus Industries because I wanted to work in a small business and learn about the different elements involved in a marketing business. After submitting a CV and cover letter, and attending two rounds of interviews, I was hired as an Account Executive, working mainly on the Lucozade account. As an Account Executive, you are expected to work on a campaign for a client, and assist the Account Manager with the recruitment process, training, and management of the Student Brand Ambassadors.

My role at Campus Industries enables me to have a flexible working day. I can expect to plan up to 80% of my day in advance, and the other 20% will be for unexpected meetings, brainstorms or other jobs I need to do to help other clients and accounts. I have learnt from so many experiences whilst on placement, some have been amazing things I will remember for my whole life! Others, to be honest, have been less amazing; my role has often been very stressful with a large workload which has sometimes got on top of me, but I have learnt from these experiences and I believe they have made me a stronger person professionally.

During the first 5 months of my placement, my primary responsibility was the planning of logistics and management of Freshers. This required me to use my organisational skills (and my OCD) to ensure that stands for Lucozade were set up at various university fairs for a member of staff to utilise. I had to plan the route out carefully as it was important that it was logistically thought through – we didn’t have any time to waste. It was a tough few months of planning, and things constantly changed up to the very day before, or even on the day! I had a lot to deal with but everything ran successfully over the 6 weeks of events which was a really great achievement for me!

I have been able to progress during my time on placement, starting off as an Account Executive and then moving up to Account Manager. It’s a huge opportunity for me to have been given this responsibility whilst still on placement, and this gives me confidence in my ability to show and demonstrate my skills to a higher level which is a good accomplishment for my age and position.

Now that my placement is almost over, I’ve been thinking about what comes next. Honestly, I don’t know what my plans are, but this placement has taught me which areas I work best in and the areas which I don’t enjoy as much. Working for a marketing agency is definitely something I would do again, and obviously, I’d love to work for Campus Industries after I graduate! As I study International Events Management, I worried that my degree would restrict me from learning and applying marketing experience, but this has actually helped me develop an insight into so many different types of marketing, such as guerrilla, experiential, digital, etc. Best of all, the team here at Campus Industries have been so supportive of me, from the very beginning right through to the end. I do think that if I didn’t work with such an amazing team of people, I wouldn’t have enjoyed my placement as much as I have, or learnt as much. Thanks, guys!


We’ve had a great few weeks training our new Virgin Media Student Ambassadors.

With over 500 hired, we believe it’s the biggest student ambassador program in the UK. Our first Virgin Media campaign was in 2012 and we had 50 student ambassadors and the growth of the campaign well and truly reflects how successful it has been.

It’s so important to put the time and effort in to training your team to help them realise how much you value them and make them feel part of your brand. Here are some photos from training this year.

Please email or call the office if you’d like anymore information about how Campus Industries could help your brand connect with students.

0113 244 1010

Here’s a preview of the Reon NYE tour, full video coming soon. If you’re interested in getting involved in the Reon brand click here


At Campus HQ we’re always banging on about peer-to-peer marketing, student influencers and hiring the right type of student. We believe that any good student marketing campaign relies on great people, so it should come as no surprise that our Student Brand Ambassadors are topping the Tab (popular online student magazine) power lists across the country.

What are the Tab power lists?

Building on the emergence of the BNOC (Big Name on Campus), the Tab has released it’s own version of the Forbes List. Mainly made up of society/sports team presidents, political/charity advocates, entrepreneurial folk and those people that everyone just knows, the lists themselves are dynamic and offer readers the opportunity to vote for their chosen influencer. You can laugh now, but these bright and confident students are probably the most likely ones to be making their way onto the real Forbes list in a few years time.

If you want to see what the Tab’s great and powerful look like, check out our SBAs, Ben and Shourya  who’ve hit the tops of the charts.

Screenshot 2016-03-04 16.53.37Screenshot 2016-03-04 11.34.28

Student Influencers, are they even a thing?

Yes, very much so. For the same reasons Adidas spends millions of pounds a year to get Messi in their kit, it pays to have student influencers on your brand’s side on-campus. I mean we’re not suggesting that brands start sponsoring students to wear their clothes, but when you’re launching a new product or trying to build your brand name on-campus, employing the students with connections and influence is the best way to make sure your brand stands out from the crowd.

Take a look at how our student big names have already helped some massive brands become centre stage on campus or get in touch to see how they can help you.

There have been several recent articles about students that suggest they’re overlooking typical jobs (such as pulling pints or cleaning tables) in favour of a more “risqué” alternative.

use this

The term “sugar baby” may not be something you read on CVs, however according to a recently published article 250,000 students are now “Sugar babies” and use online apps/sites to create profiles, interact with and arrange to meet up with older users – “sugar daddies”. These daddies are primarily men, and usually offer a sum of money or an expensive gift in exchange for your company.

There has seemingly been a growing trend in the number of students considering escorting or similar. For example, the newsbeat article in question references a recent study conducted by Swansea University that found that 1 in 5 students have considered sex work of some kind.

So why now? Why are more students than ever steering away from your everyday jobs and turning to selling their own company on their mobiles? The app developers have got their own opinion, believing that the growth in student fees (with yearly costs rising from an estimated £3,000 to £9,000 for tuition fees alone) has led students to search for alternative ways of funding themselves through Uni.

As a student myself, I know the struggles of trying to make your loan stretch to the end of the month, and the challenges of not only affording your weekly shop, but scraping together the cash to go out, buy new things and live that typical ‘do what you want’ University lifestyle. The long hours, rude customers and low wages that come with the more traditional student bar jobs may be a key factor in why so many are finding themselves on these sites. Sugar Daddy could be seen as a quick and easy option to get that new handbag or pay next month’s phone bill, but why’s this form of ‘job’ only become a trend now? I think this could be directly related to the growing acceptance of new attitudes in today’s society, with many traditional views on dating and conservative expectations of women becoming things of the past. I personally think the growth of popular sites such as Tinder, Happn and Grindr, have become increasingly more common for single students to be signed up to and Sugar Daddy has obviously taken the opportunity to become part of this new student culture.

However, personally I will be applying for a lot more CV friendly roles to help fund my student life (and my ASOS addiction!). I see part time work not only as a way to make money but to also gain invaluable experience that will help me stand out when I graduate. If this trend continues to grow I think students may have some short-term benefits but will struggle in the long-term. I’m not sure putting your Sugar Daddy as a reference would go down too well either!

So if you are struggling for work as a student and don’t quite want to succumb to the supposed glamour of being a “sugar baby”, or even if you want to earn so much money that you can yourself one day become a sugar dad or mum, then I do know of some great alternatives. Here at Campus HQ we offer a wide range of Student Brand Ambassador jobs, which are flexible roles where you could be working on behalf of brands like NME, The Foreign & Commonwealth Office and Smirnoff. Working on campus, you can get talking to people your own age (this may or may not be a bonus for you), engage with a wide range of products and learn various marketing techniques.

If you’re interested in student brand ambassador roles, then have a look at what we have to offer in your city. We have lots of amazing account managers to help find your perfect role, and there won’t be a Sugar Daddy in sight!

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The death of the student grant and the move towards student jobs

It’s not always doom and gloom for students, however sometimes it can look that way, especially now we’re about to see the end of the student grant.

Student grants were brought in to help the less fortunate go to university. The aim was to rebalance access to education so that it isn’t just the teens from wealthier families who can afford to go to uni.

The concept of grants has always been widely debated. The bottom line is that grants mean a certain percentage of students get given a lump sum of money each year (funded by the taxpayer) that they never have to pay back. Meanwhile, students who aren’t eligible for these grants (those with a household income of less than £50,000) receive only a basic student loan. Due to rising rents across the UK this barely covers their accommodation fees.

The idea behind this system is that the parents/guardians who can afford to help their children out while at University, inevitably will (even though I’m sure everyone knows a few students where this isn’t the case). However, while arguments can be made for extending higher loans and grants out to the full student population, most people agree that students from poorer backgrounds shouldn’t be held back from getting an education and widening their prospects just because of their background.

Unfortunately, it looks like grants are to be abolished completely by the government and replaced by a loans only system. The government defends their decision, insisting that everyone will still have equal access to education as they can take out a loan if necessary. They also argue that by raising the wage you have to be on before you need to start paying your loan back, it’s actually a better and fairer system altogether.

However, a three year trip to uni already costs in excess of £20,000 and with this new change alongside the rise in tuition fees, students who go for the full loan are looking at debts in excess of £50,000. If you’re from a low income family, I’m sure that prospect is very uninviting. And I think you’ll find it very hard to argue that people from lower income families won’t be worse off, as those families with the money and inclination to pay for their child’s university outright will, leaving the lower income students already £50,000 down compared to their richer peers at the end of university.

Student grant or no student grant, most students don’t have a lot of money while they’re at university anyway. Speaking from a personal experience, I didn’t meet the criteria for a student grant and I didn’t get a lot of money from my parents either – maybe £30/40 a week to help with food and bills but I certainly wasn’t living like a king! Like an increasing number of students, I decided to find a job and earn a bit of cash to keep me afloat. I worked part time through term at a bar at uni and picked up some extra cash from waiter work over the summer. The only problem, is the jobs were time consuming and it did tend to eat into my study (and social) time.

One option that more and more students are taking to get around this downside, is working as a Brand Ambassador for a bit of extra cash. In this kind of role, students work flexibly around their studies to help market brands to their peers. We offer a variety of brand ambassador roles at Campus Industries, and are currently recruiting for the Virgin Media BA role. This is a great opportunity to learn about the Virgin brand, get marketing and sales experience – and even potentially get to meet Richard Branson! I’d definitely recommend Brand Ambassador roles, not only to drastically increase your weekly food budget, but also earn you skills that will look great on your CV.

For more information on SBA roles have look around our website, or get in touch. To find out more about the scrapping of the maintenance grants check out where you can see parliamentary debates, petitions and government responses.




Well, it really has been a while!

There’s been a lot going on within Campus HQ since our last post so it would be a shame not to share it with you.

Last year we saw several campaigns such as Virgin Media, Smirnoff and The Economist continue to grow and a few new ones including Marmite, Bella Italia and Dunkin’ Donuts. 2016 looks especially bright and we’ll be on the lookout for new recruits to get involved with these campaigns, so (if you’re interested) keep your eyes on our open roles here.

In other news…

We’re now working with the legendary NME magazine. Last year was a huge year for the music giant as they decided to make the historic magazine completely FREE! We were tasked with recruiting a national team of NME student ambassadors to distribute the new look NME and to feedback on the university music scene.

Front Cover

The role is a fantastic opportunity for anyone looking to expand his or her knowledge in music journalism, whilst also being able to visit NME HQ in London! This also includes a short meet and greet with editor-in-chief Mike Williams and the chance to put forward your favorite bands that you think should join the likes of Justin Bieber, Taylor Swift and David Bowie on the front cover.

On top of this, NME BAs will be in charge of running their own team and the chance to host on campus events. This job is really like no other and is full of opportunities!

If you’re interested in becoming an NME brand ambassador please apply here or email for more info.


Our Virgin Media Student Ambassador (VMBA) programme gives students the opportunity to work for one of the world’s strongest brands and the freedom to run their own campaigns on their campus. It’s the fourth year of the campaign and it’s going from strength to strength. However, this was notched up a level when we joined up with the Pitch to Rich  scheme last year. The scheme gives young entrepreneurs the chance to meet Richard Branson to pitch their business ideas and gain investment from him.

This meant two lucky VMBAs who showed off their entrepreneurial skills during the campaign got to meet Richard Branson at his house! As you can imagine this whetted the appetite of young student entrepreneurs across the country and we saw a huge increase of applicants from students.


Following in the success of last years campaign we were delighted to be invited to speak at this year’s Student Enterprise Conference by The National Association of College & University Entrepreneurs (NACUE) in Liverpool. NACUE are a great organization that represent the dreamers, the thinkers, and the strivers- those who don’t just want to read a book but write it.


The conference was all about creating an environment for young entrepreneurs to learn, network and develop. All the talent and energy at the conference blew us away and it was great to meet the next generation of young entrepreneurs and to tell them our story as well as all the opportunities we can offer them.

We shared the stage with some very exciting people; Ella Jade from The Apprentice and Ben Towers, a 16 year old whizz kid with over 15 employees, to name just a few. The NACUE is an event that I would highly recommend to any young budding entrepreneurs out there.

We had some great feedback from the attendees about getting involved with our 2015 VMBA campaign and look forward to welcoming them on board.

Unlike most other student job or placement, being a VMBA gives students the license to run their own campaigns including managing budgets and even other team members. This gives these entrepreneurial students a unique opportunity to experience what it’s like to run your own mini business.

Past VMBAs have gone on to set up their own businesses and some actually had a change of heart and are now either doing an internship or got on the graduate scheme with Virgin Media.

If you’re a young entrepreneur or a student looking for a job with great experience then click HERE to find out more about the VMBA role and to apply.


Imagine the most awkward joke you’ve ever heard.
Then imagine hearing it in front of your parents.
Awkward right?

Double that awkwardness, then square it, and you might get close to the awkwardness of watching Will Haywood (Buzzfeed Europe Big-Shot) show ‘my first-time’ memes to a bunch of Politicals at the Foreign & Commonwealth Office.

There was some laughter, be it extremely awkward laughter, a lot of nervous shuffling and I’m pretty sure someone left the room. So how on earth do you end up in this situation, rubbing shoulders with MPs and Social Media giants alike? Well it’s all part of the FCO “Know Before You Go” student campaign experience.

People usually associate the FCO with embassies, safe-harbour and huge political earthquakes, which of course all fall into their brief, but they also look after the day-to-day safety of British citizens holidaying and travelling abroad, mainly helping them out of what are often quite sticky situations.
I’m sure you’ve heard this before, but prevention is often cheaper than the cure, and the FCO has found over many years that educating people about local customs, laws and what they need to take abroad results in a massive reduction in the amount of problems that Brits face abroad, hence the birth of the ‘Know Before You Go’ campaign.

The campaign is focused on providing citizens with the tools they need to be fully prepared for travel, from explaining how the European Health Insurance Card works to educating the LGBTQ community on differing attitudes and laws across the regions they are looking to visit. As students are renowned travellers it’s only common sense for an area of the campaign to be targeted towards them – and that, of course, is where we come in.


Every year we recruit a crack team of Student Brand Ambassadors with a huge student media contact base, a flare for writing, a personable approach and an ambitious spirit who work to ensure that students on Campus really do know before they go. Our Brand Ambassadors do anything and everything from writing articles, to giving talks and hosting travel themed pub quizzes to get the word out there.
In return not only do they get a great wage, work experience and training at the FCO offices, but they get to rub shoulders with the great and powerful as well as getting useful insider information from those who’ve been lucky enough to progress onto the FCO Graduate Fast Stream Scheme.

So this how I found myself at the Christmas FCO mixer watching the man from Buzzfeed make politicians squirm. But it wasn’t only that that made it a great day out, with insightful predictions on social media trends and an engaging and important speech from James Duddridge MP, it was well worth the journey. After the talks were over and our student team had made their way through all the finger food, it was off for a cheeky drink at the pub to celebrate the campaign successes so far! Until next time then…
If you’ve got any questions about the role or would like to apply click here

Oh, and if you are going abroad, make sure you Know Before You Go


After months of preparation September saw the launch of Smirnoff’s first ever student ambassador campaign as the #Classof21 was born!

Hundreds of outgoing brand ambassador wannabes were put through their paces at our specially designed and somewhat unconventional assessment centres. The forty top candidates were then whisked away to complete their training at a top secret Smirnoff HQ location which ensured that they were fully prepared to represent the Smirnoff brand on-campus.

Our Smirnoff Brand Ambassadors are the experts on their Campus and will have been at plenty of house parties, student club nights and on campus spreading some Smirnoff joy. Our mission is simple, give something back to the students, they deserve it! Each of the brand ambassadors are equipped with samples, cocktails, glitter, boom boxes and as much merchandise as they can carry to the house parties. For the larger events we have the lovely branded Landover to help transport the photo booth and an extremely heavy Smirnoff Gold shot bar to make sure club nights have that extra oomph!


So far we have visited some of the biggest student venues around the UK including the one and only Nation. We teamed up with the Wednesday night Medication to bring some gold to Liverpool and help celebrate with the sports teams. We provided the shot bar, photo booth, plenty of glitter cannons and cloud-busters to make it a night to remember! Other events that have received the golden touch include Pangaea Fest in Manchester, Pop Tarts in Sheffield, Trent Army in Nottingham and many more to come in the New Year.

All the activity so far has received great feedback and we can definitely say students are pleasantly surprised by the taste of Smirnoff Gold! If you haven’t already, definitely get following your local Smirnoff twitter to keep up to date on what will be happening in the near future!


A question heard repeatedly over the last couple of weeks as the Diageo Graduate Recruitment bus has rolled onto campuses.

Every self-respecting student has consumed Smirnoff, Guinness, Captain Morgans and maybe even a little festive Bailey’s but rarely does anyone know that these super-brands (and dozens more to boot) are owned by the world’s biggest premium spirits brand.

So when Diageo came to us and asked us to help raise the awareness of their grad scheme on campus, the first thing we had to do was to help students make the link between what they drink and where they could end up working.

Student Marketing

We worked with our Smirnoff Student Brand Ambassador programme to brand up a Land Rover, placed it in a really high footfall place on campus as a base.

We then got hundreds of miniature bottles of Diageo’s strong brands placed a message inside each bottle and hid them across campus.

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We pushed hard via teasing on campus and social media and then held our breath.

Over 300 students found the bottles and came to collect their prize (including a trip to the Guinness Storehouse in Dublin). As well as going away with a Diageo lanyard with details of the grad scheme they all got to speak to current grads about what it’s like working at Diageo and we invited about 20 for a drink in the bar to talk about it more detail.

The campaign was a huge success and we’re confident next year we’ll have a lot less people asking the question of this blog’s title.

Cosmo On Campus - NTU-0147

We’ve just finished our Cosmo on Campus October campaign, and what a blast it has been! We have now distributed over 2.5 MILLION copies of Cosmo on Campus and we are looking forward to the next 2.5 MILLION!

If you haven’t seen it (what rock have you been under?!), Cosmo on Campus is the younger sister of Cosmopolitan magazine, with student-focused content. From articles on how to deal with lad culture to fitting in at your university, Cosmo on Campus brings up the relevant issues of student life. And the best part is that we hand it out for free, along with some cheeky freebies!

On our Cosmo on Campus UK tour we handed out 250,000 copies across 80 universities with the help of 200 student brand ambassadors. If you missed us fear not, we’ll be back in February with 250,000 copies of the brand new issue! You can stay up to date with where we are when by following us on twitter @cosmooncampus & @CampusHQ. You don’t want to miss out when we come and visit a university near you!


We are always looking for confident and passionate students to join our ever growing Cosmo on Campus team so if you’re interested in getting involved, and gaining some invaluable work experience, click here

Haven’t got a Kloodle about graduate recruitment?

Finding your perfect graduate job is more competitive than ever and standing out from the crowd has never been more important! Therefore, sending in a two-page summary of your greatest achievements (and your role as head prefect) just isn’t going to cut it anymore. In this digital and dynamic age the old word doc & cover page just makes job seekers look outdated.

A CV is supposed to be a representation of yourself and all that you’re good at; I don’t know about you but I would like to think that I’m more exciting than 2 pages of text. Both employers and candidates need a way to connect. They need to expresses themselves in a vibrant and creative way that reflects the digital era we are in.

In response to these demands an exciting new platform has been born, with an alternative approach to student employability and early careers

Kloodle was founded in 2014 with the aim of revolutionising the way the student/graduate job market works. The team has created a network where students can showcase their talents, achievements and personalities: a place to tell their story, fully and convincingly.

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The platform is committed to communication between employers & students, as part of their broader aim to make connecting talent to opportunity easy peasy. Perhaps even more excitingly, the network allows employers to directly approach prospective candidates they feel would suit their roles. From an employer’s point of view, they get to headhunt their perfect candidate in just a few clicks. From a student/graduate’s point of view, imagine being offered a job without even having to apply – I’d definitely be up for that.

Handily the platform also provides a simple CV application by which your online profile is converted into a CV to print, bringing the digital and real worlds seamlessly together.

The Kloodle community is already buzzing with talented young people, dynamic employers such as Arcadia & IBM, and prestigious educational establishments. We’re very excited to be bringing it to the student world this winter, so watch this space!

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Our friendly intern gives a view on life at Campus HQ.

There are many common stereotypes of students, but in reality, which prove to be true?

As Google acquires Nest to explore insights in your home, we explain how we offer a similar service on campuses across the UK.

Research is telling us that graduate jobs will hit new highs for the first time since 2007, but is it all as rosy at it seems?

Is leaving university with just a degree good enough to secure a graduate job?

Christmas adverts are everywhere at this time of year but what type, and through which medium is the most effective?

The highstreet vs online retail, we’re questioning, “What are the benefits of shopping in-store versus online” and “What lies ahead?”

Campus Industries 2014